Ocean lifestyle from La JollaSalt & Reverie.

Ocean people are loyal, but they're also drowning in generic surf merch. I didn't want to make another logo on a T-shirt. I wanted to make beautiful and useful things for ocean loving people.

Surfers don't just need one thing. They need a cover for the board, a way to carry it, something for their skin after hours in the salt, and a towel that actually works. One brand trying to be all of that would get blurry fast.

So I built a family of brands instead of one. Each name does one job and speaks to its own crowd, while Salt & Reverie holds them together with a shared home in the La Jolla coastal community.

Surf Sherpa for surfboard covers, carriers and hats. Hot Girls Surf Club apparel. A Salt & Reverie skincare line. Plus authentic Kikoy towels and Meelbroeke cargo pants, imported straight from South Africa. I did the naming, product design and development, copywriting, sourcing, and a Shopify store with full eCommerce. Sole operator. Full stack.

30 SKUs across 7 product categories, and a 4.8 star rating on Etsy.

If your customer needs five different things, give each one a name it can own.