Created while I was Director of Marketing for The Bureau of Small Projects, on behalf of Luminous Minds.
Custom Shopify website
Reading and writing for kidsLuminous Minds.
Research-based reading and writing materials, and an online store that needed to sell as well as the products teach.
The real problem
Luminous Minds asked for a better website. What they really needed was a store that could speak to two very different buyers at once: busy parents and educators, each with their own reasons to say yes.
What I noticed
The products were already proven. Kids liked them, parents trusted them, teachers backed them. Visitors just weren't being shown that fast enough to act on it, and busy parents need a reason to try something today, not someday.
The call I made
Lead with the messaging, then build the site around it. Every page had one job: move a parent or an educator a step closer to buying, instead of trying to say everything to everyone.
What I built
A custom Shopify website, built to turn visitors into buyers, with the messaging worked into the structure and the copy for both audiences.
The words
Award-winning reading resources that will ignite your child or students' enthusiasm to learn.
Our research-based, standard-aligned curriculum is carefully crafted by experienced, master educators. Whether in a whole group setting or used 1-1, our materials have a proven track record of improving student achievement (TK-2nd Grade). Visit our open library of FREE interactive worksheets, videos, great ideas, and helpful tips & tricks!
What happened
Three times the conversion rate, a 69% lower bounce rate and 36% more page views.
The lesson
Know exactly who's buying before you design a single page.
The work
What I brought
- Messaging
- Custom Shopify website
- eCommerce
- Conversion
This work was created for The Bureau of Small Projects, on behalf of Luminous Minds. All rights belong to the agency and the client.