Created through Two Sides Consulting, on behalf of Viridos.
Rebrand, creative direction and communications
Formerly Synthetic GenomicsViridos.
Renaming a biotech company means changing everything at once.
The real problem
When Synthetic Genomics became Viridos, an algal biofuel company, the ask was a rebrand. The real need was making sure every single touchpoint changed in step, so the new name landed as one confident story instead of a patchwork.
What I noticed
A rebrand rarely fails on the logo. It fails in the gaps: the old email signature, the stale social profile, the files nobody can find.
The call I made
Run it as one coordinated launch with one point of contact. I took on client liaison and communications strategy myself, and built a small specialist freelance team around the pieces that needed a specialist.
What I built
I directed the rebrand end to end: hiring and managing the freelance team, acting as client liaison, and running communications strategy. The work covered logo refinement, a new website, social media strategy and setup, digital asset management, email signatures and a launch giveaway.
The lesson
A new name is only as strong as the most forgotten place it shows up.
The work
What I brought
- Creative direction
- Project management
- Communications strategy
- Website
- Social setup
Logo refinement by Marcel Venter, website design by Marffa, copy by Kenneth Windsor.
This work was created for Two Sides Consulting, on behalf of Viridos. All rights belong to the agency and the client.