An In The Verdant Field client. Strategy and creative by me.
Brand identity, can system and deck
Clean metabolic energyMiDr1v3.
A clean metabolic energy drink that needed to look as sharp as it performed.
The real problem
The ask was an identity and a can. The real job was getting a clean formula noticed in the most crowded fridge in the store. Having built Vuka from a blank page, I know exactly how loud that fridge is.
What I noticed
A great formula doesn't sell itself from a shelf. The drink had a clear story built on three things: endurance, performance and flavor. The design needed to say all three without shouting over each other.
The call I made
Build a system, not a single can. Six colorways that clearly belong to one family hold the shelf together, and each benefit gets its own visual world in the deck.
What I built
The brand identity, a six-color can system that holds together on shelf, and the deck imagery built around endurance, performance and flavor.
The lesson
On a crowded shelf, a system beats a hero can every time.
The work
