Created while I was Chief Creative & Growth Officer for Pacific Nexus, on behalf of Adriana Rosberg.
Brand, logo, photo shoot and website
Sommelier and lifestyle consultantAdriana Rosberg.
A complete brand for a sommelier who works across wine, cellars and the table, between San Diego and Mexico City.
Visit adrianarosberg.com ↗The real problem
Adriana brings deep credentials to everything she does: WSET certification, an MBA in wine business and Le Cordon Bleu training. She advises wineries on club growth, designs cellars for collectors and creates private dining for hosts. Three audiences, three kinds of work, and nothing tying them together. To a visitor, she looked like three different businesses.
What I noticed
Under all three was the same person with the same instinct: intention. A wine club strategy and a dinner for twelve get the same care. Every ingredient, every pairing, every detail chosen on purpose. That wasn't a tagline we had to invent. It was already how she worked.
The call I made
Make intention the spine of the brand, and let the site do the sorting. Nothing is accidental, everything is felt. One voice for Adriana, then three clear paths, one each for wineries, collectors and private hosts, so every visitor finds their door in seconds.
What I built
Brand strategy and the voice, the logo (created with designer Jenny Reed), a photo shoot to give her a face people trust before they ever meet her, all the copy, and the website design and build.
The words
Nothing is accidental. Everything is felt.
She did not choose wine and food. They chose her.
Trained at Le Cordon Bleu, Adriana studied classical French technique that gave her the structure Mexico City never imposed. Precision. Discipline. The understanding that great cooking is not improvisation. It is improvisation built on a foundation so solid you can afford to be fearless.
The lesson
When a client does many things, don't pick one. Find the thread that runs through all of them and build the brand on that.
The work
What I brought
- Brand strategy
- Logo (with Jenny Reed)
- Photo shoot
- Copywriting
- Web design
- Web build
Logo created with Jenny Reed.
This work was created for Pacific Nexus, on behalf of Adriana Rosberg. All rights belong to the agency and the client.